Featured Event

ASTA & Elite Rewards

Member Networking Social

Join us for an exciting evening of networking and fun sponsored by Elite Rewards! Elite Rewards specializes in creating incentive and loyalty programs to drive traffic, boost conversions, and build customer and employee loyalty.

Enjoy three hours of delicious food, refreshing drinks, and Top Golf entertainment. This is a great opportunity to mingle with industry professionals, learn about Elite Rewards’ innovative programs, and have a fantastic time. Don’t miss out on this exciting event!


Enhance your knowledge and skills at the ASTA Expo, featuring educational sessions, workshops, and demos.

Empowering Members

ASTA is here to help the independent automotive business owner by leveling that playing field between them, big corporations and dealerships.


We work to keep you informed on new legislation, regulation changes, environmental compliance, and labor laws that effect your business.

Featured Events

Apprenticeship Initiative

Invest in the future of your business and mentor the next generation of automotive technicians with the North Carolina Automotive Apprenticeship Program. With no cost to participate and the potential for wage reimbursement, it’s a win-win for your business and your employees. Don’t miss out on this opportunity to take your company to the next level – register now for the Automotive Apprenticeship Program!

Our Industry Partners

At ASTA we are proud to partner with some of the industries leading companies to offer our members discounts on the services you need to run your business.

“The ASTA gives a big sense of community and connectedness with others who are in the same boat.”

Mike Byer, Mike Byer Auto & Truck Repair

“Great resource for business owners wanting to improve their operations and help change the automotive service industry.”

– John Hill, Jeep Guys, Greensboro, NC

“The training is always top notch and meetings are very informative.”

Robert Crawford, R & N Motor Company, Inc.

News & Articles

Celebrating Excellence: Fueling Connections 2024 Award Winners

Celebrating Excellence: Fueling Connections 2024 Award Winners

Fueling Connections, our recent event designed for shop owners of the automotive service and tire industry, was a great success, thanks in large part to the passionate individuals who make up our community. During the event's award dinner, we had the honor of...

Legislative Updates April 2024

Legislative Updates April 2024

Digital odometers make rollback scams easier - when repair needs don’t add up based on miles There is a misconception that odometer fraud has declined with digital odometers, according to Carfax research. Recent data suggests that more than 2.1 million vehicles were...

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Join us at the

Automotive Service & Technology Expo

Sept. 26-28, 2024 in Durham, NC

50+ management and technical seminars taught by the industry’s best and nationally known presenters, in addition to a vendor trade show and a variety of networking events! 

Sheraton Imperial Hotel

4700 Emperor Blvd I-40 #282, Durham, NC 27703